Domino’s Pizza | The Pardoned Pineapple Pizza

Few foods spark debate like pineapple on pizza. Some love it, others see it as a culinary sin. In 2025, we seized a once in 25 years opportunity to settle the debate for good: the Holy Year, when sins can be absolved by passing through the Holy Door at St. Peter’s Basilica.

So Domino’s did the unthinkable and delivered a Hawaiian pizza through the heavily guarded gates of the Vatican, symbolically freeing pineapple pizza from its sins.

The stunt ignited social media and generated over 698,000 in earned media with a reach of more than 147 million. At the same time, sales of the Pizza Waikiki increased by over 35%, putting pineapple pizza back on everyone’s lips and ending the debate once and for all.

Role: Art Direction
Medium: Stunt
Year: 2025