Tierheim Berlin x TikTok | Tikdogs

When dogs and humans don’t match, shelters fill up. Every year, countless dogs end up at Tierheim Berlin, often because they simply don’t fit their owners’ lifestyles.

Instead of asking people what they want, we turned to something that knows them better: the TikTok algorithm. By analyzing behavior and interests, we matched users with dogs that truly suit their lives.

Through tailored video content, each dog’s personality was translated into TikTok formats and delivered to the right audience, creating meaningful, data-driven matches.

The result: up to 1076% increase in interest, 650,000 profile clicks, 149 million impressions, and 10,000 new followers within just one month.

Role: Idea, Art Direction
Medium: Social Media
Year: 2026