yfood | Hunger, eat this!

When hunger strikes, yfood strikes back – In those familiar moments when cravings lure us toward bad choices, yfood offers a smarter alternative: nutritious, drinkable meals that beat junk food at its own game.

With the claim “Hunger, eat this!”, the campaign turns classic temptations into cinematic villains – from the shriveled gas station sausage to the greasy street burger and the dusty ravioli can from the back of the shelf.

Supported by celebrity ambassadors and a broad Out-of-Home rollout, yfood positions itself as more than just a meal — it’s a punchy, confident stand against mindless eating.

Role: Art Direction
Medium: Film, Out of Home
Year: 2025