Stressless | A Place That Moves You

In a world that never stops moving, Stressless invites us to pause. With its global relaunch under the claim “A Place That Moves You,” the Norwegian premium furniture brand redefines comfort as more than just physical ease, but as emotional balance.
Two films illustrate this idea, showing protagonists who take a moment to recharge before setting off to bring their vision to life — a reference to the brand’s campaign promise of being “a place that moves you.”
A new photo pool extends the brand’s serene aesthetic across all platforms, underscoring its transformation into a contemporary symbol of balance and mindfulness.

Role: Art Direction
Medium: Film, Out of Home, Print, Digital
Year: 2025