energiedirect.nl | 15-Year Anniversary

For 15 years, energiedirect.nl has grown into one of the largest energy providers in the Netherlands. To celebrate, we did not just say thank you but invited the whole world to do it.

Instead of polished productions, we embraced real people from real places delivering greetings with all their charming imperfections. Through Fiverr, creators from across the globe sent birthday wishes, from beach messages in Jamaica to magic tricks and even a greeting delivered by Jesus.

Each video carried its own quirky authenticity and turned simple messages into an unexpected and lighthearted collection. Together they formed a global chorus of congratulations that reflected the witty and unconventional tone of the brand.

Role: Art Direction
Medium: Social Media
Year: 2017